At the same time, RFID label comes with worldwide unique ID code, which can effectively solve the problem of anti-counterfeiting and anti-regional dumping of enterprises. It can help to realize the efficient management of each single product, and achieve the purpose of improving brand reputation, product value. According to the real-time tracking of the sales situation, we can establish a mathematical model to analyze consumer preferences, finally have a better understanding of the market trend and make a better development direction.